Allianz International envisioned a natural and affordable range of skincare that aimed to find a place amongst customers in the UAE, especially those from the subcontinent. Made exclusively in the UAE with 100% natural extracts, Dr. Neem plugged in the gap for quality natural products that did not come at a premium. In a market saturated with skincare brands – both established and new entrants, Dr. Neem had to make its presence felt and break through the clutter.
To make Dr. Neem the talk of the town, a 360-degree approach was taken towards the launch. With the core proposition of indulging in a new kind of care, the entire communication revolved around the fresh, born from nature feel. We highlighted the natural and exotic ingredients across all mediums, that brought to life the entire range of products. The TVC and photo shoot, shot in a lush jungle lent a romantic and novel look to the brand. We chose Miss Earth winner, Alankritha Sahai as the face of our campaign – driving home the core ethos of being true to the planet. The campaign was amplified across print, outdoor, TV, radio, in-supermarket BTL, cinema advertising and the digital space.
From day one of the launch campaign, the brand has been noticed by consumers across Dubai and Abu Dhabi. Dr. Neem products were rapidly picked off the shelf across all supermarkets that they were present in and the client had to re-stock repeatedly. The collective effort of ATL + BTL activities saw a surge in trials and consumers have been coming back for more.
DUBAI
BANGALORE
COCHIN